So, I coursed through the Siena last night, and it was…interesting to say the least. Downtown Reno was bustling with activity. On a warm summer Friday night, why wouldn’t it be? A friend and I had some walking and wandering to do, and I figured I’d see what the new Siena looked like. The only reason why I’m writing this is just as a snapshot experience, I have no idea what the amenities are of this hotel, as I’m likely not going to sleep there, I’m not a gambler, and I it’s only possible I may have a meal there. I’m not generally a fan of casinos.
It was about 11:00pm, the place was largely empty, there was a stereotypical casino cover band band called “Steel Breeze,” upstairs. Nice folks, bad music. People working there were so bored they were practically doing anything just please the few people who were drunk and wandering in or folks like us, trying to get a feel for the place. They tried really hard to get us to grab a bit to eat. Who could blame them? Much of the looks on everyone else was “watch checking,” (…is my shift over, yet?) and/or just begging for people to cater to.
I saw the quasi-food court area they had going on, and to be honest, it’s set up terribly. It’s really almost an afterthought, too small, and the pathway they sectioned off to go to the northwest doors was, in my eyes, a mistake. The lighting is not very flattering to the place at night: super blue, cold, bouncing off the slightly-brighter-than battleship gray paint…which is unfortunate, because the art in there is really, really cool. The name “River View,” is misleading–you can’t see the river very well as it is. Maybe in the daytime? The sushi place is set up a little better, a littler “warmer” feeling. The menu selection was basic, and quite expensive at River View, but the Asian side had a few more tempting offers. We weren’t there to eat, sadly.
The casino floor, the area holding the least amount of interest to me, had a mixture of innovative LED arrays mixed with the same old Siena. The carpet is still the same, the “Tuscany” rock-face walls clash with the contemporary lights—-badly. There are weird “close encounters of the third kind” lights over the gaming tables are far, far, far too bright, and being fluorescent, make it look like an institution (think DMV or hospital). Again, almost no one was in there.
“The Loft,” upstairs is set up kind of cool, but again, totally wrong lighting. The spillover heat, sound and light from the too-bright casino is totally off-putting for an “intimate show space,” area. The bar is tucked way in the back, the furniture is extremely small, and not very comfortable. Great dance floor/stage area, though.
DaVinci’s looks neat, but it was closed. Is it a bar, or a restaurant? Is the wine cellar still downstairs the same? Does it exist? I couldn’t tell. Either way, it should be open on a warm Friday night.
The lobby is the most impressive part of the place, properly-tuned light, furniture arrangement, good marble work, fountains, and artwork. It looked more like a boutique hotel I’d find in San Francisco or New York. I’m surprised they didn’t try harder to make this a feature throughout the rest of the casino.
Again, this was just a preliminary walk-through on my part. I have overheard and read a lot of mixed reviews about the place since it has re-opened, and I’m getting the feeling why. It’s not a very inviting hotel/casino, except the lobby. Overall, the lighting is bad, it’s disjointed and has no “theme,” and is greatly suffering from the “herd syndrome,” which means, there’s no people there, so why be there? People off the street are not usually drawn in by empty buildings, being clannish and skittish creatures.
For another point of view and some pictures, hit up Downtownmakeover.com’s recent look at the Siena.
I’m not a casino guy, never have been, never will be. Maybe I just “don’t get it.” A business is a business, however, and theme, poise, invitation, lighting, location, presence, offerings and value are no exception here. It lacks restaurant space, vibe and uniqueness. There’s too much “old Siena,” clashing with obviously expensive new ideas. Obviously, the new owners have a vision, and future change is capable of fixing all of this. The Siena, at a glance, I hope isn’t finished, because it has a long way to go in the short time before their May 20 grand opening. This better had not be a “finished product,” because this hotel was a bargain-basement auction grab, and it’ll do Reno better to make it into something that’s worth it.