I had the privilege of attending the Midtown “Town Hall” meeting I blogged about earlier. It attracted quite a crowd – it was standing room only in the council chambers. I even got a few words in – in the interest of fixing the sidewalks, and creating shared parking lots.
Out in full force was the Midtown business community – the owners of Süp, Craft, Junkee, Hub Coffee, the Carter Brothers, many of the entrepreneurs who are opening up businesses in the new 701 S. Virginia project (former Del Mar Station), and lots more – too many to list. The #1 concern on the part of the business owners was parking. Parking, parking, parking. Not unexpected, really. Reno is a largely suburban city. People are used to being able to roll up in their car, park right next to the business they’re going to visit, and stroll right in. Suggestions from the businesses included painting over some of the red zones that are there to protect driveways that no longer exist, and creating some nose-in parking on those streets that could handle it – effectively doubling the parking capacity of streets which currently have parallel parking.
There was also consensus, however, on the idea of improving the pedestrian infrastructure: lots of people talked about the sidewalks as an impediment to their enjoyment of the area. Folks were open to the idea of shared parking lots that people could use and walk to their destinations. You can’t really have the latter without the former. Following logically from that was the idea that it can be scary down Virginia Street after dark – even for big guys who can defend themselves. More lighting was called for to alleviate that problem.
Policing was another issue that came up. Some folks wanted to get bike cops patrolling the neighborhood. An officer from RPD was there at the meeting to answer questions, including one question that I had about doing some foot patrols in the area. He heard the feedback and mentioned that he would look into some ways to get some bike cops funded and/or try to get some officers out of their patrol cars, plus assigning some resources in the short-term to do some drug crime enforcement.
Drug crime was a huge issue for the people who attended the meeting. One man used motion lights, yelling and screaming, and a baseball bat to keep the drug dealers and users out of his alley – and it worked. The officer present mentioned that businesses and residents should watch the surroundings and call the police if they see a pattern of drug or other street crime. “Take back your neighborhood,” was the theme – based on the positive experience the West of Wells group has had doing just that.
One of the Carters spoke about the projects that they do in the neighborhood. What he said was essentially (paraphrasing here): “We don’t like to talk about doing projects, we just like to do projects.” He then put up his company’s mission statement on the overhead, which is all about making the streets exciting places again – places that inspire passion and desire.
A surprising thing: Councilwoman Jessica Sferazza mentioned that she’s hoping to get a “Neighborhood Overlay District” plan for the area done by October of this year. “Ambitious,” she called it, “but I think we can get it done.”
Sferazza tried to get the participants to discuss what kinds of businesses – or “uses” might be a better word – should not be allowed in the area in the future. New liquor stores, used car lots, and drive-throughs seemed to be the low-hanging fruit. These discussions seemed to be based primarily on the experience in the Wells Ave neighborhood plan, which is something of a template for what they’re trying to accomplish on South Virginia Street.
There was some talk of density – mostly with negative connotations. Many people were opposed to density – but it never got clarified whether they were opposed to it in the single-family residential zones adjacent to Virginia Street specifically – or if they are opposed to it in general, to the extent that they would agitate against multifamily housing on Virginia Street. It is understandable not to want your single-family neighborhood overrun by apartment buildings.
It is another thing altogether to be opposed to apartment buildings going up along a commercial zone like Virginia Street. If the apartments are unsubsidized, market rate, and non-age restricted, the potential is very good to increase desirable foot traffic and get more customers in the doors at businesses without the need for more parking. This would increase the overall desirability of the neighborhood and actually drive up property values in the single-family zones.
All in all, Reno’s got a thing for Midtown. What started as a project by a few business owners working together to create a district identity a few years ago has turned into a groundswell of support for this part of town that is growing in a down economy, not costing the taxpayers a dime doing it, and drawing in a lot of new people. Midtown is the epicenter of Reno’s current neighborhood renaissance. Building on a foundation laid by the Wells Ave neighborhood, if this current effort to channel some of the momentum into solving some of the structural issues succeeds, it will help Midtown to serve as a foundation for future neighborhood main street projects.
Why? Because Reno has a bounty of great old neighborhood main streets that are all not currently realizing their full potential. Each neighborhood that pushes the limits and improves itself, in the process helping refine our definition of the city government’s proper role, makes it that much easier for the neighborhoods that come next. Maybe it’s just a pipe dream, but it sure is nice to imagine a future where all of Central Reno’s great old neighborhoods have been repaired and made livable and desirable again. The city, healed. Can you picture it?